Next-Level Copywriting Secrets: How To Reverse-Engineer Anticipation & Excitement (with Shawn Twing)

I had the opportunity to sit down with Shawn Twing, one of the most brilliant marketers, copywriters, and strategists in the game today. Shawn ran a successful digital agency from 1998-2021 – running campaigns and strategizing offers for massive players like Agora Financial and Legacy Research. And...

Intermediate - 62 min - Marketing & Content - Alex Cattoni

The full course: Learn Copywriting free

What you'll need

• Laptop stand: Screen at eye level for long study sessions.
• Noise-cancelling headphones: Focus through long video lessons.
• Second monitor: Video on one screen, practice on the other.
• Wireless keyboard and mouse: Comfortable for hours of typing.

Books

1. The Copywriter's Handbook by Robert W. Bly - View on Amazon
2. Everybody Writes by Ann Handley - View on Amazon
3. Breakthrough Advertising by Eugene M. Schwartz - View on Amazon

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