Learn Copywriting Free

Start with How To Become A Freelance Copywriter & Get Your First Client (11 min, Alex Cattoni), then Copywriting For Beginners: How To Get Started Fast (With No Experience) (13 min, Alex Cattoni). All 257 lessons here are free, from the teachers' own official uploads. You'll need laptop stand, noise-cancelling headphones, second monitor and a few more basics (about $270 of kit). The book to keep beside you: The Copywriter's Handbook by Robert W. Bly.

What you'll need

Laptop stand: Screen at eye level for long study sessions.
Noise-cancelling headphones: Focus through long video lessons.
Second monitor: Video on one screen, practice on the other.
Wireless keyboard and mouse: Comfortable for hours of typing.

Lessons

How To Become A Freelance Copywriter & Get Your First Client (11 min, Alex Cattoni, Intermediate)
Copywriting For Beginners: How To Get Started Fast (With No Experience) (13 min, Alex Cattoni, Beginner)
5 Copywriting Exercises: How To Write Better Sales Copy (12 min, Alex Cattoni, Intermediate)
EVERYTHING You Need To Know To Start Copywriting (11 min, Alex Cattoni, Beginner)
10-Step Complete Copywriting Tutorial (With Examples, Pro Tips, and Formulas) (15 min, Alex Cattoni, Advanced)
4 Storytelling Formulas To Create CONTENT That SELLS 💸 (11 min, Alex Cattoni, Intermediate)
How To Write Engaging Instagram Captions (6 Copywriting Tips & Examples) (12 min, Alex Cattoni, Intermediate)
If I Wanted To Become A Copywriter In 2026, This Is Exactly What I'd Do [FULL BLUEPRINT] (28 min, Alex Cattoni, Intermediate)
Next-Level Copywriting Secrets: How To Reverse-Engineer Anticipation & Excitement (with Shawn Twing) (62 min, Alex Cattoni, Intermediate)
What Is Copywriting? The NEW Definition You Need To Know (15 min, Alex Cattoni, Beginner)
How to Write A Landing Page That Converts (12 min, Alex Cattoni, Intermediate)
How To Write Facebook Ad Copy (With Examples & Notes) (14 min, Alex Cattoni, Intermediate)
10 Copywriting Tips & Triggers To Be INSANELY More Persuasive ⚡ (16 min, Alex Cattoni, Intermediate)
Copywriting Tutorial: How To Write Sales Copy That Sells (11 min, Alex Cattoni, Intermediate)
How To Build An Irresistible Copywriting Portfolio From Scratch (Step-By-Step Tutorial) (10 min, Alex Cattoni, Beginner)
How To Write Product Descriptions That Don’t Suck (Copywriting Tips For eCommerce) (10 min, Alex Cattoni, Intermediate)
10 Most Profitable Niches For Freelance Copywriting 🔥 (11 min, Alex Cattoni, Intermediate)
5 Copywriting Exercises To Make You A Better Copywriter (9 min, Alex Cattoni, Intermediate)
Copywriting Exercise For Beginners: Do These 9 Things To Get Better At Copywriting (19 min, Alex Cattoni, Beginner)
Copywriting Tutorial: How To Write The Headlines That Don’t SUCK (18 min, Alex Cattoni, Intermediate)
How To Create MASSIVE AUTHORITY With Your Homepage Copy (10 min, Alex Cattoni, Intermediate)
How To Write A High Converting Video Sales Letter (VSL) From Scratch (10 min, Alex Cattoni, Beginner)
How To Write A Sales Letter (13 min, Alex Cattoni, Intermediate)
Start Copywriting FAST (8 Steps For Beginners) (15 min, Alex Cattoni, Beginner)
Copywriting Examples: 10 Brands With A Killer Slogan (10 min, Alex Cattoni, Intermediate)
Copywriting Examples: How To Write A KILLER HOOK In Your Sales Copy (10 min, Alex Cattoni, Intermediate)
Copywriting Tutorial: How To Write Headlines (10 min, Alex Cattoni, Intermediate)
How To Get Clients: 4 Copywriting Tips For Beginners (9 min, Alex Cattoni, Beginner)
How To Write a Sales Page: Practical Copywriting Mini-Course For Online Entrepreneurs (15 min, Alex Cattoni, Intermediate)
LIVE Copywriting Tutorial: How To Write Attention Grabbing Headlines (56 min, Alex Cattoni, Intermediate)
5 Sales Page Formatting Tips That Will Seriously Level Up Your Copywriting 🚀 (15 min, Alex Cattoni, Advanced)
7 Facebook Ad Copy Techniques That WORK (20 min, Ben Heath, Intermediate)
How To Create Your Copywriting & Marketing Strategy (22 min, Alex Cattoni, Intermediate)
How To Write Copy That Sells: My Pre-Copywriting Checklist (12 min, Alex Cattoni, Intermediate)
The 5 Biggest Copywriting Mistakes (10 min, Alex Cattoni, Intermediate)
What Does A Copywriter Do? 16 Ways To Make Money Copywriting (14 min, Alex Cattoni, Intermediate)
5 Surprising Copywriting Lessons I Learned The HARD Way 😳 (12 min, Alex Cattoni, Intermediate)
Copywriting 101 For Beginners (what is it + how to get started) (17 min, Alex Cattoni, Beginner)
Copywriting Exercise & Critique: How To Write Better Subject Lines (15 min, Alex Cattoni, Intermediate)
Free Freelancing Training: How To Get Copywriting Clients As The World Slows Down (103 min, Alex Cattoni, Intermediate)
How to Start a Copywriting Career When You Have No Time (1 Hour/Day Method) (16 min, Alex Cattoni, Intermediate)
How To Write Sales Copy That Sells | 3 Copywriting Tips from Zach Browman (48 min, Alex Cattoni, Intermediate)
13 High-Paying Copywriting Niches Hiring Right Now (11 min, Alex Cattoni, Intermediate)
Copywriting Exercise & Critique - How To Write Insanely Better Headlines (17 min, Alex Cattoni, Intermediate)
I’ve Read Over 100 Copywriting Books. These 10 Are All You Need (13 min, Alex Cattoni, Intermediate)
Start Copywriting WITHOUT A Portfolio? (What You Need To Stand Out In 2025) (16 min, Alex Cattoni, Intermediate)
Top 5 Most Profitable Copywriting Niches (14 min, Alex Cattoni, Intermediate)
5 Writing Prompts & Copywriting Exercises For A High-Converting Sales Page (11 min, Alex Cattoni, Intermediate)
How To Write A Memorable About Us Page (With Copywriting Tips, Examples & Formulas) (9 min, Alex Cattoni, Intermediate)
How To Write Killer Email Subject Lines (12 min, Alex Cattoni, Intermediate)
3 Persuasion Techniques To Use When Writing Sales Copy (8 min, Alex Cattoni, Intermediate)
Branding 101: How To Build Customer Loyalty With Brand Voice (12 min, Alex Cattoni, Beginner)
Get ahead of 99% of copywriters (by using AI the RIGHT way) (15 min, Alex Cattoni, Intermediate)
How To Become A Copywriter: A Copywriting Glossary For Beginners (13 min, Alex Cattoni, Beginner)
How To Get Your First Copywriting Client (17 min, Alex Cattoni, Intermediate)
How To Make Your First $1,000 As A Copywriter (12 min, Alex Cattoni, Intermediate)
How To Optimize Your LinkedIn Profile & Land Your DREAM Clients 🤩 (9 min, Alex Cattoni, Intermediate)
I tried ChatGPT. Here's what happened… (22 min, Alex Cattoni, Intermediate)
IF I HAD TO START OVER? How I'd Make 10K/Month From Scratch As A Freelancer (11 min, Alex Cattoni, Beginner)
Marketing Is Changing FAST: THIS is The BIGGEST Opportunity Right Now (16 min, Alex Cattoni, Intermediate)

Books on Copywriting

The Copywriter's Handbook by Robert W. Bly - View on Amazon
Everybody Writes by Ann Handley - View on Amazon
Breakthrough Advertising by Eugene M. Schwartz - View on Amazon