If I Wanted To Become A Copywriter In 2026, This Is Exactly What I'd Do [FULL BLUEPRINT]

The exact blueprint I’d follow today to build a real, long-term copywriting career. In this video, I’m walking you step-by-step through the skills, mindset, systems, and decisions that ACTUALLY matter when you want to start a freelance copywriting business from scratch. From learning copywriting...

Intermediate - 28 min - Marketing & Content - Alex Cattoni

The full course: Learn Copywriting free

What you'll need

Laptop stand: Screen at eye level for long study sessions.
Noise-cancelling headphones: Focus through long video lessons.
Second monitor: Video on one screen, practice on the other.
Wireless keyboard and mouse: Comfortable for hours of typing.

Books

The Copywriter's Handbook by Robert W. Bly - View on Amazon
Everybody Writes by Ann Handley - View on Amazon
Breakthrough Advertising by Eugene M. Schwartz - View on Amazon

Next lessons

How To Become A Freelance Copywriter & Get Your First Client (11 min, Alex Cattoni, Intermediate)
Copywriting For Beginners: How To Get Started Fast (With No Experience) (13 min, Alex Cattoni, Beginner)
5 Copywriting Exercises: How To Write Better Sales Copy (12 min, Alex Cattoni, Intermediate)
EVERYTHING You Need To Know To Start Copywriting (11 min, Alex Cattoni, Beginner)
10-Step Complete Copywriting Tutorial (With Examples, Pro Tips, and Formulas) (15 min, Alex Cattoni, Advanced)
4 Storytelling Formulas To Create CONTENT That SELLS 💸 (11 min, Alex Cattoni, Intermediate)
How To Write Engaging Instagram Captions (6 Copywriting Tips & Examples) (12 min, Alex Cattoni, Intermediate)
Next-Level Copywriting Secrets: How To Reverse-Engineer Anticipation & Excitement (with Shawn Twing) (62 min, Alex Cattoni, Intermediate)