How to Get Your First Customers | Startup School

YC Partner & Former Head of Growth at Airbnb, Gustaf Alströmer, gives tactical advice to answer the question: how do I get my first customers? Gustaf will cover this topic for all kinds of companies - whether you're B2B or B2C.

Intermediate - 23 min - Money & Business - Y Combinator

The full course: Learn Start a Business free

What you'll need

Laptop stand: Screen at eye level for long study sessions.
Noise-cancelling headphones: Focus through long video lessons.
Second monitor: Video on one screen, practice on the other.
Wireless keyboard and mouse: Comfortable for hours of typing.

Books

The $100 Startup by Chris Guillebeau - View on Amazon
The E-Myth Revisited by Michael E. Gerber - View on Amazon
The Lean Startup by Eric Ries - View on Amazon
The Mom Test by Rob Fitzpatrick - View on Amazon
One thousand ways to make $1000 by Frances Mary Cowan Minaker - View on Amazon

Next lessons

Sam Altman - How to Succeed with a Startup (16 min, Y Combinator, Intermediate)
Competition is for Losers with Peter Thiel (How to Start a Startup 2014: 5) (50 min, Y Combinator, Intermediate)
How to Get and Evaluate Startup Ideas | Startup School (32 min, Y Combinator, Intermediate)
How Startup Fundraising Works | Startup School (28 min, Y Combinator, Intermediate)
How To Build A Tech Startup With No Technical Skills (15 min, Y Combinator, Intermediate)
Startup Business Models and Pricing | Startup School (33 min, Y Combinator, Intermediate)
I've Set Up Over 50,000 LLCs. Here's What NOT To Do! (17 min, Mark J Kohler, Intermediate)
The Foundations of Entrepreneurship - Full Course (347 min, freeCodeCamp.org, Intermediate)