How to create a social media strategy for ANY brand

These are the three questions I ask before creating a social media for ANY brand. 5-Step Social Media Strategy Checklist: FREE social media manager starter kit: The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to custo

Intermediate - 14 min - Marketing & Content - Latasha James

The full course: Learn Social Media Manager free

What you'll need

• Phone tripod with remote: Steady overhead and product shots.
• LED ring light: Even, flattering light anywhere.
• Product light box: Clean white-background photos in minutes.
• Lavalier microphone: Clear voice for videos and Reels.

Books

1. The Art of Social Media by Guy Kawasaki - View on Amazon
2. Everybody Writes by Ann Handley - View on Amazon
3. Social Media Marketing All-in-One for Dummies by Jan Zimmerman - View on Amazon

Next lessons

• How To Become A Social Media Manager - Beginners Guide (11 min, Flick - Social Media Marketing Platform, Beginner)
• LinkedIn Content Strategy: Post Ideas for Growth (15 min, Social Media Examiner, Intermediate)
• How To Start Social Media Marketing For Beginners In 2026 With $0 (SMMA) (16 min, Rene Lacad, Beginner)
• The Ultimate Social Media Marketing Strategy w/ Gary Vaynerchuk (68 min, Think Media, Intermediate)
• 1 month of content in 1 hour | Updated guide to content batching & planning + free content calendar! (16 min, Jade Beason, Intermediate)
• How I plan my content for Instagram YouTube & TikTok | Content creation for social media (22 min, Jade Beason, Intermediate)
• Social media management for beginners: Essential Skills Every Social Media Manager Must Have in 2025 (17 min, Omobolaji Ajibare, Beginner)
• 20+ Social Media Post Ideas to Radically Simplify Your Marketing (13 min, Social Media Examiner, Intermediate)